Digital labelling pilot for authentic Indigenous products
13 June 2018
The Australian Government is taking action in the fight against inauthentic Indigenous
art through a $150,000 pilot to test digital codes to label authentic
Aboriginal and Torres Strait Islander products.
The pilot will be conducted by Desart who will work with the Copyright Agency
and the Department of Communications and the Arts to implement the pilot in up
to three remote Indigenous-owned art centres. The pilot will start in the first
half of 2019.
“This initiative aims to assist consumers to make informed and ethical
purchases and will increase economic and cultural opportunities for Aboriginal
and Torres Strait Islander artists and designers,” said Minister Fifield.
“The digital codes will allow consumers to track the artwork’s journey from a
remote community to the store shelf, and see information on provenance and the
This initiative to improve authentic product labelling follows recent action by
the Australian Competition and Consumer Commission on inauthentic products that
may presented to consumers as misleading under the Australian Consumer Law.
The sale of inauthentic Indigenous artworks and merchandise is the subject of
an ongoing inquiry by the Parliament’s House of Representatives Standing
Committee on Indigenous Affairs.
More information about the inquiry, including the Terms of Reference, is
available at: www.aph.gov.au/indigenousaffairs
Authorised by Senator the Hon Mitch Fifield, Liberal Party of Australia, Parliament House, Canberra.