Increased coverage of women’s sports > Mitch Fifield, Liberal Senator for Victoria


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Senator The Hon Mitch Fifield

Increased coverage of women’s sports

30 October 2018

Women sports stars have greater opportunities through increased broadcast coverage of their sporting exploits, thanks to funding provided by the Australian Government.

In 2017-18, the total coverage for women’s sport, as well as niche and emerging sports, represented a 39 per cent increase in broadcast hours when compared to the 2016-17 financial year, thanks to federal funding.

As part of the 2017-18 Budget, the Government provided $30 million to Fox Sports over four years to broadcast under-represented sports.

The first report on the funding has been released today, showing Fox Sports broadcast more than 4,800 hours of content on women’s, niche and emerging sports, including about 1,600 live hours in 2017-18.

The Minister for Communications and the Arts, Senator Mitch Fifield, said the report exceeds expectations and shows the funding is making a real difference.

“This is an outstanding result for women’s and niche sports,” he said.

“Many sports struggle to secure consistent broadcast coverage, but this data shows audiences want to see under-represented sports on our screens.

“Grants like these create possibilities for more sports to reach a wider audience, secure funding, and increase participation rates.

In addition to the funding, Fox Sports works closely with a range of sports bodies and rights holders to help them develop and become more commercially viable. For example, the WNBL’s partnership with Fox Sports led to the signing of a major naming rights partner

In 2018-19, Fox Sports will provide enhanced coverage of sports including all W-league soccer games, the inaugural Hockey Pro league, the ICC Women’s World Twenty20 cricket and the FIBA Women’s World Cup basketball.

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Fox Sports has provided its 2017-18 Performance Report to the Department of Communications and the Arts. The report outlines Fox Sports’ performance against the requirements set out in the funding agreement, including the sports that benefited from funding, breakdown of expenditure, and coverage for the selected sports.

In summary, the report shows:

  • more than 4,800 hours of content covered by the funding agreement was broadcast during the 2017-18 financial year, including around 1,600 live hoursit exceeded the forecast broadcast hours in the 2017-18 financial year, including around 1.600 live hours

  • it exceeded the forecast broadcast hours in the 2017-18 Strategic Roadmap by 24 per cent

  • total coverage represented a 39 per cent increase on broadcast hours during the 2016-17 financial year 

  • 42 different sport competitions benefited from funding, with 26 new programs or events receiving coverage or benefiting from grant funding

  • Fox Sports achieved all of its key performance indicators for the 2017-18 financial year.

Authorised by Senator the Hon Mitch Fifield, Liberal Party of Australia, Parliament House, Canberra.